Most car ads start with a car. Ours started with a leopard.

LEPAS was entering the UK for the first time, into a market already crowded with new Chinese car brands. So we needed to introduce the L8 as something more distinctive than another car driving down a road.

LEPAS comes from leopard and passion. And because leopards have an effortless elegance - not to mention a pretty good walk - we made one the face of the brand.

Inspired by the cool simplicity of the Beach Southern Comfort ad, the film pairs a CGI leopard with Queen’s “Cool Cat” to create a launch with rhythm and personality.

We developed the idea from concept through to rollout with Dark Energy and director Steve Cope, extending the campaign across TVC, social and OOH through cutdowns, social-first edits and
AI-created stills.

The leopard became a distinctive, recognisable device for a new brand making its UK entrance.

Multi-channel work was produced harnessing the latest in AI production capabilities. And the launch film tested through System 1, delivering exceptional top 1% category results.