SANTANDER
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SANTANDER ☆
Santander Social
We created a stream of social-first ideas for Santander across TikTok, Instagram, and Reels - designed to make the brand feel more fun, human, and part of the everyday scroll.
From quick, trend-led TikToks to playful Reels and bold visual moments on Instagram, we built content that was made for the feed, not just adapted to it. Every idea was crafted to feel current, clever, and unmistakably Santander - showing that even a bank can have personality (and a sense of humour).
Cards got the right idea
If your Santander card could book a trip every time you used it… it probably would. So we’re imagining just that. For the next 6 months throughout the competition, our social feeds will show your Santander debit or credit card living its best life - sunbathing on the beach, sipping cocktails poolside, hiking a volcano…
Because when you spend with your card, you could win the holiday your card’s already pretending it’s on.
When your cravings say carbonara but your bank balance says “beans again,” Bank Balance Bites has your back. In this fast-paced cook-along series, Santander colleagues take on the ultimate student challenge: make something delicious for under a fiver. From three-ingredient pastas to leftover glow-ups, it’s cheap, quick, and actually tasty. We’re proving a student budget can still serve up bank-worthy meals – helping students level up their cooking and their money skills.
Bank Balance Bites
We’re bringing back the iconic giant cheque moment – but bigger than ever.
To show just how huge the £100k prize really is, we’ll follow someone hilariously struggling to fit an oversized cheque into everyday situations: cramming it into a car boot, wrestling it onto a bus, getting stuck in a lift, knocking over coffees at a café, and squeezing it through narrow doorways.
It’s awkward, funny, and the perfect way to show just how massive this win really is.
Big Cheque Struggle