Santander CCB needed to build familiarity fast, and prove why their relationship managers are genuinely different in a sea of suits saying the same thing.

The insight: The strongest partnerships don’t need explaining. Say their names together and everyone instantly gets it.

The idea: Turn Santander’s real superpower - connecting the right people - into something instantly recognisable. We hijacked the world’s more iconic partnerships and reimagined them as business introductions made possible by Santander’s relationship managers.

Harry. Sally.

Holmes. Watson.

Sandy. Danny.

Ant. Dec.

The campaign ran across OOH, press, motion and social.