Car hire has a reputation problem. Hidden costs. Endless caveats. A different car to the one you actually booked. What should be simple often feels anything but.

VWFS Rent‑a‑Car wanted to do the opposite.

The brand promise was refreshingly straightforward:
The price you see is the price you pay. The car you book is the car you drive.

So we built a campaign that didn’t over-explain, over-sell or over-think it.

Instead, Simple-as-that. became both the idea and the attitude.

Rent-a-Car. Simple-as-that

The idea was rolled out across OOH, social, digital, radio and internal comms.