JAECOO

☆

JAECOO ☆

LIVE IN THE KNOW

PITCH WORK

SUV ads usually come with a disclaimer: roads closed, perfect lighting, not a crumb in sight. But JAECOO drivers don’t live in car commercial fantasyland, they live in the real world. The snack-in-the-glovebox, dog-in-the-boot, mud-on-the-mats kind of world.

We pitched a fresh, lifestyle-led take on SUV advertising. Less polished. More honest. Long copy that read like a Sunday stroll - meandering, human, full of charm.
Our idea? Celebrate the journey, not the showroom finish.

Because life isn't lived in perfect rows and spotless streets. It's lived in unexpected detours, unplanned picnics, and scruffy little moments that make the story worth telling.

A car parked on a forest trail with dry grass and trees on both sides. There is handwritten text on the right side of the image describing a spontaneous picnic in the woods.
An outdoor scene in a residential area with a modern silver SUV parked on a narrow, wet, stone-paved path surrounded by greenery, plants, and a black wooden fence on the left. There are old brick houses and trees with orange and yellow leaves in the
Three smartphone screens displaying car advertisements with handwritten text and scenic backgrounds.
A man in an outdoor green jacket standing in a grassy, mountainous landscape with 'JAMECO' and 'finisterre' logos and a silver SUV in the background.
Text overlay on a blue background that reads: "Live in the know on social. Jaeoco is more than a car; it’s a lifestyle. For those who thrive in high-pressure city jobs and recharge in the off-grid countryside, Jaeoco offers the perfect balance. It’s
Two smartphones with different screens, one showing a social media profile for Finn Harries, featuring profile picture, follower count, and posts, and the other displaying an outdoor scene with a gray vehicle surrounded by grazing goats in a grassy f
A collage featuring a white smartphone displaying photographs of a woman and cars, with a handwritten note, set against a dark background of various images of homes, landscapes, and pets, and the Airbnb logo with the text 'canopy & stars'.
A digital graphic illustrating a Strava app on a smartphone with a cycling route map of London. In the background, four cyclists ride on a scenic road through a forested area. A silver car is parked on the side of the road, and white handwritten text

Credits

Phoebe Robinson - Mid-weight Copywriter
Payton Procter - Mid-weight Art Director
Nick Cooper - ECD
Adele Dickinson - Senior Content Designer

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